I have the same wear on my Neato's. My floor type is called "Siergrind". see picture for closeup: https://www.irista.com/gallery/3fde6qxk8p1t
Beside the excessive wear it is also very noisy with the hard plastic wheels on the Neato.
I solved this by replacing the standard hard plastic wheels for Silicone beads! 2x on the back and 2x on the guide plate.
Les noise and will last for more than a year.
You also need a kind of axle to put in the beads that will fit on the default shaft. Mine is longer than the width of the bead and this helps to decrease the hairs getting stuck in that place.
To remove the hairs that get stuck on the wheels you really need to remove them. For that you need to open and dismantle the complete Neato. Take out all his inner parts to reach them on the bottom plate.
(Except for the XV-series there you can unscrew the bottom plate)