iRobot scored a huge hit thanks to an adorable little kitty that seems intent on taking a ride and not letting go - the Roomba Robotic Vacuum cleaner is the latest star of the newest viral video making the rounds.
With over 2 million views on youtube, plus countless airings on local and network news stations, the Roomba has gotten more exposure from this one thrill seeking feline then they have from their entire ad campaign over the past year! (Quick, can you remember the last commercial you saw for a Roomba? Exactly.)
With any luck, iRobot will sign this kitty to a long term contract before he grows bored with his current ride and decides to move on to hitching a ride on a toy train, or perhaps develops a strange attraction to an Elmo Live Doll...